— Coming 2026 —

AdTech
Holdings.

A Game of Programmatic Capitalism.

A board game parody of the adtech industry. You're a Trader at an adtech firm. Your job is to buy properties, build booths, dodge fines, stay out of Fraud Hold, and end the quarter as the last solvent player at the table.

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No. 01 — What This Is

A board game where the joke is you've been to this conference.

The structure is the classic 40-space board game you already know how to play. The flavor is the adtech industry circa 2026. Properties are real companies. Railroads move data. Utilities are open standards. The two action card decks have been remade as The Trades and The Group Chat: one tracks industry news, the other tracks your career.

It is, in spirit, an inside joke. If you've worked in adtech, you'll recognize every space, every card, every decision. If you haven't, the rules will feel familiar from your childhood dining table. No industry experience needed.

01

The Board

40 spaces. 22 named adtech properties spread across 8 color tiers. 4 data movement railroads. 2 open standards utilities. The booths come with fringe.

02

The Cards

32 cards across two decks. The Trades covers industry events you remember from the trade press. The Group Chat covers events you remember from your Slack DMs.

03

The Operator

Your guide. Signs every Bearer Note. Appears in Fraud Hold. Has been at the firm for fifteen years. He is one of us.

No. 001 · Edition 2026
★   ★   ★
AdTech
Holdings
A Game of Programmatic Capitalism
For 2–6 Players · Ages 16+
No industry experience needed.
No. 02 — A Look Inside

Three pieces from the actual game.

Built and approved. The board, the deeds, and the cards.

Fraud Hold
Just Visiting
Trust & Safety
Tour
01 — From the board
Fraud Hold
The corner where bad actors get held. With actual jail bars.
Title Deed
$400K
AppLovin
In-app monetization. Capstone.
Rent$50K
1 Booth$200K
2 Booths$600K
3 Booths$1.4M
4 Booths$1.7M
Pavilion$2M
Mortgage $200K · Booths $200K
★ ATH 2026 ★
02 — From the deck
AppLovin Deed
Dark blue tier. The capstone property. Where the rent gets serious.
Compliance Cleared
The sellers.json, ads.txt, and SupplyChain Object trifecta finally locks fraud out of the bid stream. Hold this card until needed.
— The Trades —
ATH 2026
03 — From The Trades
A standards win
When sellers.json, ads.txt, and SupplyChain Object finally work together. Worth keeping in your pocket.
No. 03 — What's in the Box

The full kit, minus the lanyard.

A complete game for 2–8 players, ages 16+.

1
Game Board
980×980
28
Title Deeds
portrait deck
16
The Trades cards
hot pink
16
The Group Chat cards
electric blue
7
Bearer Note denominations
$1K to $500K
8
Player Tokens
cookie, yacht, etc.
32
Booths
small structures
12
Pavilions
large structures
2
Dice
six-sided
1
Onboarding Handbook
8-page A5 rulebook